Rappi is a leading on-demand delivery platform in Latin America, founded in 2015 in Colombia. The company offers a wide range of services, from food and grocery delivery to electronics, pharmaceuticals, and even financial services.
Role:
VP of Design
VP of Design
Where:
Bogotá, CO
Bogotá, CO
Year:
2020-2022
2020-2022
Rappi: Revolutionizing On-Demand Convenience Across Latin America
Rappi is a leading on-demand delivery platform in Latin America, founded in 2015 in Colombia. The company offers a wide range of services, from food and grocery delivery to electronics, pharmaceuticals, and even financial services. Operating in over 9 countries and 250 cities, Rappi has quickly become a go-to app for millions of users.
With over 30 million users and 200,000 delivery partners, Rappi processes millions of orders per month, supporting both local businesses and global brands. The company has raised more than $2 billion in funding, positioning itself as one of the region’s tech unicorns.
With over 30 million users and 200,000 delivery partners, Rappi processes millions of orders per month, supporting both local businesses and global brands.
Rappi continues to expand its footprint, integrating more services into its platform, and revolutionizing the convenience economy across Latin America.
Redefining Delivery and Support: A Human-Centered Approach at Rappi
As VP of Design at Rappi, I led a global design organization that grew from 30+ to over 70 team members for Research, Design and Content across Europe, LATAM, and the USA. My role focused on driving design innovation across the platform, ensuring the delivery of impactful, user-centered experiences that met the diverse needs of our millions of customers and delivery partners.
…I led a global design organization that grew from 30+ to over 70 team members for Research, Design and Content…
One of my key achievements was redesigning the courier experience to make it more human and intuitive, significantly improving the usability and satisfaction of our delivery partners. Additionally, I spearheaded efforts to enhance customer communication by automating our support process through WhatsApp, a channel that now handles over 50% of Rappi’s customer support interactions. This shift has dramatically increased efficiency and improved user experience, aligning with Rappi’s mission to provide seamless, on-demand services across LATAM and beyond.
I spearheaded efforts to enhance customer communication by automating our support process through WhatsApp, a channel that now handles over 50% of Rappi’s customer support interactions.
Rappi: Revolutionizing On-Demand Convenience Across Latin America
Rappi is a leading on-demand delivery platform in Latin America, founded in 2015 in Colombia. The company offers a wide range of services, from food and grocery delivery to electronics, pharmaceuticals, and even financial services. Operating in over 9 countries and 250 cities, Rappi has quickly become a go-to app for millions of users.
With over 30 million users and 200,000 delivery partners, Rappi processes millions of orders per month, supporting both local businesses and global brands. The company has raised more than $2 billion in funding, positioning itself as one of the region’s tech unicorns.
With over 30 million users and 200,000 delivery partners, Rappi processes millions of orders per month, supporting both local businesses and global brands.
Rappi continues to expand its footprint, integrating more services into its platform, and revolutionizing the convenience economy across Latin America.
Redefining Delivery and Support: A Human-Centered Approach at Rappi
As VP of Design at Rappi, I led a global design organization that grew from 30+ to over 70 team members for Research, Design and Content across Europe, LATAM, and the USA. My role focused on driving design innovation across the platform, ensuring the delivery of impactful, user-centered experiences that met the diverse needs of our millions of customers and delivery partners.
…I led a global design organization that grew from 30+ to over 70 team members for Research, Design and Content…
One of my key achievements was redesigning the courier experience to make it more human and intuitive, significantly improving the usability and satisfaction of our delivery partners. Additionally, I spearheaded efforts to enhance customer communication by automating our support process through WhatsApp, a channel that now handles over 50% of Rappi’s customer support interactions. This shift has dramatically increased efficiency and improved user experience, aligning with Rappi’s mission to provide seamless, on-demand services across LATAM and beyond.
I spearheaded efforts to enhance customer communication by automating our support process through WhatsApp, a channel that now handles over 50% of Rappi’s customer support interactions.